Chapter 00 / Introduction
I'm Thu Thao, a final-year Digital Marketing student at FPT University with hands-on work in education, HR tech, F&B, tourism, and OCOP products.
I care about clear storytelling, warm brand voice, and content that fits the audience.
Chapter 01
Chapter 02
I learn fastest through real projects, from social posts and short-form video to campaign support across different industries.
The part I enjoy most is turning scattered ideas into a voice people can understand and remember.
Chapter 03
FPT University gave me the foundation. Freelance work and internships taught me how content actually needs to perform.
Built my base in marketing, collaboration, and project work.
Produced short-form videos and social posts from idea to delivery for multiple brands.
Planned social content, designed infographics, and worked remotely with stakeholders.
Helped refresh a snack brand for younger audiences with a more youth-centered content direction.
Chapter 04
Featured case / IPP Sachi Group
The goal was to make the product feel more relevant to Millennials and Gen Z without losing the brand's identity.
Make the product feel younger and more engaging.
Reviewed current content and the gaps with younger users.
Reached 5,500+ Facebook impressions and gained TikTok views.
Consistency matters when changing a brand's content style.
Original deck snapshot A series that reached 26.5K to 123.7K views.
Original deck snapshot Mobile-first visuals built to catch attention fast.
Original deck snapshot Event energy and food visuals turned into engagement.
Chapter 05
I learn fast, stay organized, and like turning ideas into clear execution.
I turn broad goals into clearer messaging and content angles.
I build short-form content with attention to hook and pacing.
I take feedback well and stay responsible for the final output.
I stay curious and improve through real projects.
Epilogue
If your team needs thoughtful content and a strong social mindset, I'd love to connect.